Intro

Tech has become an inseparable part of our lives. Any time a new gadget comes out, our feeds populate with various experts debating the merits of every new product feature. And we’ve become dependent on these reviews. Who even buys a new high-tech device without wading through reviewers dryly noting tech specs we barely understand? So what if we were to create a tech review show with reviewers we can all relate to?

PROGRAM OVERVIEW

Let’s launch the AT&T Smart Bundle with the help of a funny and approachable comedic duo like Desus & Mero. Our hosts will guide us through ridiculously real and thoroughly unnecessary smart tech gadgets, contrasting them with the smart you actually need: the AT&T Smart Bundle.

Possible Personality Types:

How It Works

The Mad Smart Show will live across a variety of platforms magnifying the awareness for the AT&T Smart Bundle launch.

  • :15/:6 OLV Video + DISPLAY: We’ll use ridiculous smart tech to grab attention and contrast it with the smart you need: the AT&T Bundle, all brought to you by our comedic duo.
  • Influencer Reach: Through promoted posts on their social channels, we’ll introduce the AT&T Smart Bundle to their fan base.
  • Facebook Live: AT&T will host weekly 10-minute tech review shows with our influencer duo on Facebook Live.

TOAST CASTER

Open on a smart tech product review presented by Desus and Mero. We hear them start to read off various product features. Supers pop into frame.

SUPER: THE TOAST CASTER

YOUR NEWS—TOASTED

YOUR WEATHER—TOASTED

EAT YOUR WORDS WITH SMART TECH

The Toast Caster blows up and the AT&T Smart Bundle magically pops into frame. Desus’ & Mero’s heads appear as starbursts, reacting with great enthusiasm to the Smart Bundle.

SUPER: GET THE KIND OF SMART YOU ACTUALLY NEED.

GET THE AT&T SMART BUNDLE WITH 300 MBPS. 

FIBER-FAST INTERNET AND AT&T TV ALL IN ONE PLACE.

LOGO: AT&T

TWEET SNEAKS

Open on a smart tech product review presented by Desus and Mero. We hear them start to read off various product features. Supers pop into frame.

SUPER: TWEET SNEAKS
 TAP TOES TO VIRAL TWEET

Tweet Sneaks hop and spring out of frame and the AT&T Smart Bundle surfaces. Desus’ & Mero’s heads appear as starbursts, reacting with great enthusiasm to the Smart Bundle.

SUPER: GET THE KIND OF SMART YOU ACTUALLY 
 NEED. GET THE AT&T SMART BUNDLE WITH 
 300 MBPS. FIBER-FAST INTERNET AND AT&T 
 TV ALL IN ONE PLACE.

LOGO: AT&T

PET iROCK

F1 Open on smart tech, iPet Rock. The rock emits a rosy glow and spells out “I love you!” onto the surface.

SUPER: DIGI PET ROCK
 LET IT BE THE ROCK YOU LEAN ON

F2 Desus side-eye sticker slaps across the ad.
SUPER: WHAT?

F3 Cut to blue world

SUPER: GET THE KIND OF SMART YOU 
 ACTUALLY NEED. GET THE AT&T SMART 
 BUNDLE WITH 300 MBPS. FIBER-FAST
 INTERNET AND AT&T TV ALL IN ONE PLACE.

LOGO: AT&T

GIPHY STICKERS

AT&T will create animated giphy stickers from the campaign for users to share on IG Stories, email, messenger, giphy keyboard, etc.
We’ll create stickers of Desus & Mero’s hilarious reactions as well as quippy smart quotes designed in a fun manner to match the campaign.

AT&T Mad Smart Show

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