Tech has become an inseparable part of our lives. Any time a new gadget comes out, our feeds populate with various experts debating the merits of every new product feature. And we’ve become dependent on these reviews. Who even buys a new high-tech device without wading through reviewers dryly noting tech specs we barely understand? So what if we were to create a tech review show with reviewers we can all relate to?
Intro
PROGRAM OVERVIEW
Let’s launch the AT&T Smart Bundle with the help of a funny and approachable comedic duo like Desus & Mero. Our hosts will guide us through ridiculously real and thoroughly unnecessary smart tech gadgets, contrasting them with the smart you actually need: the AT&T Smart Bundle.
Possible Personality Types:
How It Works
The Mad Smart Show will live across a variety of platforms magnifying the awareness for the AT&T Smart Bundle launch.
- :15/:6 OLV Video + DISPLAY: We’ll use ridiculous smart tech to grab attention and contrast it with the smart you need: the AT&T Bundle, all brought to you by our comedic duo.
- Influencer Reach: Through promoted posts on their social channels, we’ll introduce the AT&T Smart Bundle to their fan base.
- Facebook Live: AT&T will host weekly 10-minute tech review shows with our influencer duo on Facebook Live.
TOAST CASTER
Open on a smart tech product review presented by Desus and Mero. We hear them start to read off various product features. Supers pop into frame.
SUPER: THE TOAST CASTER
YOUR NEWS—TOASTED
YOUR WEATHER—TOASTED
EAT YOUR WORDS WITH SMART TECH
The Toast Caster blows up and the AT&T Smart Bundle magically pops into frame. Desus’ & Mero’s heads appear as starbursts, reacting with great enthusiasm to the Smart Bundle.
SUPER: GET THE KIND OF SMART YOU ACTUALLY NEED.
GET THE AT&T SMART BUNDLE WITH 300 MBPS.
FIBER-FAST INTERNET AND AT&T TV ALL IN ONE PLACE.
LOGO: AT&T
TWEET SNEAKS
Open on a smart tech product review presented by Desus and Mero. We hear them start to read off various product features. Supers pop into frame.
SUPER: TWEET SNEAKS TAP TOES TO VIRAL TWEET
Tweet Sneaks hop and spring out of frame and the AT&T Smart Bundle surfaces. Desus’ & Mero’s heads appear as starbursts, reacting with great enthusiasm to the Smart Bundle.
SUPER: GET THE KIND OF SMART YOU ACTUALLY NEED. GET THE AT&T SMART BUNDLE WITH 300 MBPS. FIBER-FAST INTERNET AND AT&T TV ALL IN ONE PLACE.
LOGO: AT&T
PET iROCK
F1 Open on smart tech, iPet Rock. The rock emits a rosy glow and spells out “I love you!” onto the surface.
SUPER: DIGI PET ROCK LET IT BE THE ROCK YOU LEAN ON
F2 Desus side-eye sticker slaps across the ad.
SUPER: WHAT?
F3 Cut to blue world
SUPER: GET THE KIND OF SMART YOU ACTUALLY NEED. GET THE AT&T SMART BUNDLE WITH 300 MBPS. FIBER-FAST INTERNET AND AT&T TV ALL IN ONE PLACE.
LOGO: AT&T
GIPHY STICKERS
AT&T will create animated giphy stickers from the campaign for users to share on IG Stories, email, messenger, giphy keyboard, etc.
We’ll create stickers of Desus & Mero’s hilarious reactions as well as quippy smart quotes designed in a fun manner to match the campaign.
