Dole Sunshine wanted a new email for April to bring interesting ideas and recipe suggestions for their subscribed fans. Working with a copywriter, we provided them two different directions to take on the April month with a fresh approach and a rainy day approach. After approved by the client and creative director, I was tasked to put the email into production design.
The inspiration came from two sources, one was playing with food as a kid. The second, in-door activities such as making paper cutouts on a rainy day.