Owners love their pets, and the fact that they’re not giving them the best pooping experience possible isn’t due to them not wanting to, it’s simply because they don’t think about poop enough. That’s where we come in. By bringing poop back into the conversation, we aim to make people realize they can improve their pet’s pooping experience have and an actual conversation with Halo about poop, reminding them that their pets have needs too when they go #2.