Color Outside The Lines
Color is one of the few universal languages that binds humanity together. It can express emotion, create logic, and appeal to our deeper selves.
However, what binds, can also constrict.
When you assign gender a color, you place it in a box. When you give it colors, you create a canvas for equality.
Pantone believes in using colors to transcend boundaries and to inspire people and brands to Color Outside the Lines.