Care Package Drone


CATEGORY
Experiential, Pitch

CLIENT
72&Sunny, Activision, Call of Duty, Gamestop, Carls Jr.

We wanted to treat the biggest fans of the franchise a reenactment of an in-game care package drop when they waited overnight for the release of Black Ops 3. The packages were to be carried by a custom 3d printed drone to rappel down to people waiting in line. Inside the package are Carls Jr. meals to feed the hungry people in line and one lucky winner was to get a PS4 instead.




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